SAINT LOUIS (February 8, 2010) – Walker Hamilton, Director of Technology for Paradowski Creative, will be the featured speaker for the St. Louis Chapter of the International Association of Business Communicators (IABC) luncheon on February 25, 2010.
Walker will present his first-hand experience as site architect for Obama for America to give the IABC audience a behind-the-scenes look at the technological aspects of a political campaign, how the structure of technology and social media were leveraged to support the campaign.
Walker will discuss how the Obama for America team managed BarackObama.com with its two million registered users, as well as how the team developed a site as effective as Amazon.com to amass databases of 13 million supporters and four million donors, all within a two-year campaign. How a campaign differs from the business world and how political philosophy affects the use of technology will also be discussed.
About Walker Hamilton
As Paradowski’s Director of Technology, Walker provides technical and strategic consulting services, which include building internal and client systems and sites. At Obama for America, Walker’s work involved designing, building and maintaining applications for the campaign’s various web properties, including the main site, barackobama.com. Walker was a partner at Visicswire, a web-development and consulting firm based in Chicago, IL. He was also the technical director for Digital Web Magazine (digital-web.com), the leading online publication for professional web designers, developers and information architects.
About Paradowski Creative
Paradowski Creative, one of St. Louis' largest independent creative agencies, captures imaginations through a blend of strategy, creative and technology. Our mission is to inspire people to act through creativity to influence change. Our associates are creative activists empowered to deliver a better client experience through a unique business model that blends inspired strategic thinking and creative with a level of client alignment unmatched in the industry. For more information, call Nila Paradowski at 314.241.2150 or visit paradowski.com.
About IABC
The International Association of Business Communicators is the leading resource for effective communication practice. IABC provides products, services, activities and networking opportunities to help people and organizations achieve excellence in public relations, employee communication, marketing communication, public affairs and other forms of communication. People around the world—in every industry and in the public and nonprofit sectors—have taken advantage of IABC resources to advance their careers and meet organizational objectives.