The conundrum was well stated by an ACD named David Tobin waaaaay back in 2005:
Here’s our take: A great ACD/Copywriter is the Field Marshall of creativity. He/she helps the Creative Director command the entire arsenal of creative weaponry, but prefers to personally do battle with words.
Or, if you’re not into war metaphors, it’s like…but you know what? New job requirement: “He/She is comfortable with war metaphors.
Anyway, does this sound like you?
If you’ve got at least 5 years of copywriting experience, and a portfolio that demonstrates the appropriate level of Field Marshalling (Field Marshallry?), we’d love to talk with you.
Originate innovative, creative ideas quickly on (often) limited budgets
Write smart, sparkling, on-strategy copy
Assist Creative Director in evaluating creative work products
Translate ideas across various media (TV, Digital, Print, Experiential, Branded Content, Social)
Maintain and support all company standards
Periodically lead and coordinate projects
Serve as a positive example to younger creative staff, especially copywriters
Perform other duties and projects as assigned
Strong portfolio that showcases highly conceptual abilities and excellent writing skills
Knowledge of basic content marketing principles
Ability to professionally engage with and take criticism from clients.
Strong presentation skills with the ability to persuade
Experience leading projects
The desire and ability to work collaboratively with a cross-functional team (designers, strategists and developers)
Bachelor's degree or equivalent experience
Experience across multiple media (Digital, Print, Video, Branded Content, Social)
Paradowski is a full-service creative agency based in St. Louis, Missouri. If you dropped by the agency right now, you’d find roughly 70 writers, designers, strategists, producers and developers working on all kinds of amazing stuff. We build brands, campaigns and digital experiences for some of the largest companies on the planet, as well as some of the smallest, not-for-profit organizations. Basically, we do work we believe in for clients we believe in. In 2015 we were named the Fastest Growing Company in St. Louis. Check out the rest of our website to learn more about our culture, philosophy, clients and work.