Successful Content Strategists are solution-seekers with a passion for the spaces between other disciplines. They collaborate with designers, copywriters, developers, media teammates and account managers to create and manage content that supports business needs and audience interests across owned, earned and paid channels.
Providing clients with strategic recommendations to maximize their digital presence through strong content on their websites, social media channels and other online vehicles
Informing new content development by developing insights based on past performance, current digital trends and 3rd party research
Working with internal teams to develop and monitor content that engages users while being consistent with brand guidelines and optimized against best practices and channel strategies
Developing and maintaining content audits to track existing and future content performance
Creating and presenting content calendars and content distribution plans
Monitoring content success by developing and presenting reports for internal teams and clients
Exploring new and alternative ways to leverage content marketing and tell relevant, engaging stories
Serving as a thought-leader throughout our agency as we integrate content strategy into existing marketing plans
4-7 years of experience in content strategy and/or related disciplines: social media marketing, search optimization, lead generation, paid media etc
Familiarity with a variety of analytics solutions/suites without being overly tethered to one (experience with Google's Marketing Platform, Moz Pro, WordPress CMS, Spredfast are a bonus)
A positive, forward-looking attitude that rises to the challenge of navigating this still-developing discipline
An inquisitive nature that seeks to understand emerging trends across content strategy, digital marketing, and storytelling with data
Something outside of the agency world they love even more - we are firm believers in work/life balance and they should be, too
Paradowski Creative is an advertising, digital and promotions agency with deep roots in the St. Louis community. We believe in free-thinking, small egos and a workplace filled with laughter. We believe it's possible to be 100% brilliant and 100% reliable... at the same time. We believe that in a street fight, creativity would lose to common sense, but would kick conventional wisdom's ass. We want "sleeves up, hands dirty" types of people to join our growing team.