Successful candidates enjoy the challenge of using data-driven inputs to develop impactful and creative deliverables that ultimately push the agency and our clients to think bigger and more broadly about the work we are doing. Analysts partner closely with other departments across the agency to create narrative-driven reporting deliverables that inspire clients to take action and harness the power of their data to make better decisions.
Essentially, Paradowski analysts allow the data to tell a story that encourages people to listen and react. If all of this excites you, describes you, and maybe leaves you wanting more, you should apply.
What You’ll Do
Planning and Management
Define and document KPIs as well as optimization and diagnostic metrics for client campaigns, projects, and digital properties.
Collaborate with teams to define and explain data requirements for projects.
Ensure data requirements have been implemented and checked for accuracy.
Periodically monitor campaign data to identify any issues, technical or otherwise, that impact data collection.
Gather data from various sources/platforms and accurately transform that data into meaningful information that both answers and creates questions.
Insights, Optimizations, and Opportunities
Analyze that meaningful information to see what’s beyond the surface-level data and identify trends, patterns, and outliers.
Develop brand, product, consumer, and campaign insights that drive media optimizations, strategically influence marketing decisions, and create client opportunities.
Combine insights with your understanding of the client’s business to create valuable knowledge for the client and internal teams.
Collaborate with teams to produce deliverables that socialize insights through verbal, written, and visual techniques based on your intended audience.
Communicate and Educate
Make recommendations to various internal and external teams on how to improve digital performance.
Prepare to engage with clients directly in the review and discussion of produced reports to contribute to client satisfaction.
Strive to help clients and internal teams understand the data, insights, and concepts you are championing.
Function as a subject matter expert on all aspects of digital measurement and share that expertise with teammates.
A naturally inquisitive problem-solver who looks to get closer to the “why.” You actively seek out information and are excited to share what you find.
You have a natural eye for details and are your own biggest critic when it comes to the accuracy of your work.
An efficient person that is a fan of continuous improvement, always looking for opportunities to implement automation.
You possess a willingness and aptitude to learn new softwares and analysis techniques. You also enjoy seeking out new ideas and approaches from other industry experts.
A creative problem solver who is comfortable tackling intellectual challenges independently and with a team.
Bachelor’s degree or equivalent experience.
1-2 years data/analytics experience as a primary job function.
Experience with web analytics tools such as Google Analytics or Adobe Analytics.
Experience analyzing digital marketing efforts, especially social channels (Facebook, Instagram, Twitter, LinkedIn, Snapchat).
Experienced in data management and well-versed in the use of analytical tools such as Microsoft Excel. Experience with BI Tools such as Google Data Studio or Tableau is a plus.
Basic knowledge of SEO, UX, social media best practices and website development.
Paradowski Creative is an advertising, digital and promotions agency with deep roots in the St. Louis community. We believe in free-thinking, small egos and a workplace filled with laughter. We believe it's possible to be 100% brilliant and 100% reliable... at the same time. We want "sleeves up, hands dirty" types of people to join our growing team.