This was 1977. Gas was $0.65 a gallon. We built a name for ourselves doing beautiful logo work. And that’s what we called them: logos. No one talked about brands yet. Back then, if you uttered the phrase: “omnichannel brand storytelling,” you were labeled a communist and you lost your bell-bottom privileges.
Times changed and Paradowski changed. Over the next 30 years the firm grew into one of the area’s most respected design and advertising agencies. In 2012, the founder, Alex Paradowski, sold the business to Woodruff Communications.
Afterward, a small group of us began the process of retooling the agency, with a focus on smart brand strategy and incredible interactive experiences. It’s gone pretty well. In 2015 we were named the Fastest Growing Company in St. Louis.
Our team may be bigger now, but we still believe in the power of a single person’s perspective to challenge the status quo. We still believe the best work is beautiful work. We still believe the best idea should be boss.
We still believe in Design for All Brandkind.