The Climate Corporation: Experiential

Data collection and analysis is rapidly transforming all modern industries, and agriculture is no exception. The image of an overall-clad American farmer has dissolved as digital tools reshape these businessmen and analyze factors once thought to be beyond their control. The Climate Corporation, a subsidiary of Bayer, has pioneered these digital tools in agriculture technology.

The Farm Progress Show is the largest outdoor farm and equipment show in the United States. The primary objectives for The Climate Corporation are to build awareness, communicate product features, and reinforce their fully integrated platform. To accomplish this in 2016, a 100’ x 100’ tent was built and designed to be a fully immersive and futuristic experience.

Upon entering the tent, attendees were guided to walk through a video tunnel with a welcome message. Throughout the overall footprint of the tent, five stations were constructed, each focused on a different benefit of FieldView. Monitors, iPads, and employee representatives were present to give demonstrations and answer questions. One of the key areas featured “The Farm of Tomorrow” where large, animated LED screens projected a video that was related to the content that visitors were digesting via interactive ePub files on the iPad stands in front of the video wall.

Project Details

Estimated Square Feet: 10,000 sqft

Estimated Agency Fees / Budget: $300,000

Services rendered:

Concepting

Creative (Copy + Design)

Photography and Videography

Animations + Editing

Interactive Development

Employee Training

At-Event Moderation, Support and Maintenance

Pre- and Post-Event Optimization

Farm of the Future VR Experience

One of the most exciting aspects of designing the Farm Progress booth was the opportunity to develop a 360-degree virtual reality world. This allowed farmers to personally interact with a new, exciting piece of technology, VR headsets, while also learning about what Climate FieldView™. They were able to explore an entire 360-degree farm scene and focus in on specific “hot spots,” where pop-up shadow boxes appeared and offered data insights and additional details, such as a piece of equipment, and more. Try it on for yourself at climatevr.paradow.ski.