The Climate Corporation: Interactive

Harvest Racing Game

The object of the game is simple: harvest as much corn as you can, as fast as you can. Players begin by simply dragging their finger across the screen to collect all the unharvested grain. However, there is a catch. Like farming in real life, you need to consider how driving too fast can reduce your yield or moving in an inefficient pattern can waste time and fuel. We designed the scoring to reflect these constraints, and made this both a fun and realistic interpretation of what running a combine is like. This touchscreen game provided an interactive way to engage with ages — from toddlers to seasoned farmers attending the trade show. 

Data Layer Cake

Climate FieldView™ is a digital software tool for farmers that uses science-based predictive analytics, modeling, and machine learning to help farmers better understand the countless data points affecting the outcome of their harvest each year. Although farmers are experts in agriculture, many have yet to embrace the digital technologies that can transform their operations. Grasping the benefits of these digital tools can be a challenge. “Behind the Insights” was designed to pull back the curtain and allow farmers to see how this visionary technology has practical applications. This 24“ x 42” touchscreen kiosk offers a 3D experience where farmers immerse themselves in all the data science and technology behind FieldView. The user can scroll, zoom and tap into 10 different “data layers” that use animation and copy to illuminate how FieldView takes all this information and distills into a powerful insight. 

Commodity Classic | iPad / Video Feature

FieldView is a complicated product with many features and capabilities. With that in mind, introducing FieldView to a new user can be an overwhelming and counter-productive experience. We solved this by creating a product interaction that allows farmers to “skip ahead” and go straight to features they find most appealing. Using an iPad as a controller, the user is prompted to select the content they’d like to learn more about, and with a simple tap, a separate TV screen plays one of five different motion-graphic animations. All of this leads to an introduction to FieldView that’s engaging, self-directed, and tailored to the needs and interests of each individual user. 

Details:

Estimated Agency Fees / Budget for these projects: $80,500

Services rendered:

Concepting

Strategic Oversight / General Counsel

Creative Development (Copy + Design)

Preparation of Custom Content

Photography and Videography

Interactive Development

Training

At-Event Moderation and Maintenance

Post-Event Optimization