LifeBridge: A focus on whole + person care
After conducting listening sessions with residents and SIHF stakeholders, it was important that we distinguish the LifeBridge identity from the traditions of healthcare branding.
We leaned into a visual expression that was intentionally bright featuring a spectrum of colors. By emphasizing “whole+person care,” LifeBridge conveyed that personal health can not be separated from community health.
A “LifeLine” ran through all campaign materials — printed collateral, paid media, OOH, and website — to connect residents with the future of their health. Photography and videography featuring residents of East St. Louis were taken in an artful, documentary style.
LifeBridge was introduced to the community at the urgent care facility groundbreaking ceremony in East St. Louis. As the first facility of its kind in the area, launching LifeBridge during this event epitomized the real change SIHF promised to bring to the region. In attendance were SIHF employees, local area politicians, church leaders and local area residents.