As an advertising agency, we not only have a responsibility to think about the effects of exclusion oppression within our own organization, we also have to think about the potential effects of the ideas, images and messages we introduce to the culture.
As we continue on this journey towards a truly equitable Paradowski, we are being specific about our commitment to anti-racism. Our goal is not merely to “not be racist;” it is to be actively anti-racist. Racism is not simply a matter of active, personal beliefs. It is structural, and deeply embedded in our media, culture, institutions and social policies. This multi-faceted issue requires an intersectional approach, which we believe will make us a better place to work for current and future Paradowskians of all identities.
Paradowski is far from perfect and we are still improving. However, we measure our success as an employer and brand partner by how fully we fight against the mindsets, habits, and policies that have prevented many of our colleagues and fellow humans from enjoying a truly fair and equitable Paradowski experience.